Kopi is a Malay/Hokkien term for coffee. Kaki is a Hokkien term for buddy. When put together, it means coffee buddy.
i.e. “I’m going to grab a drink with my Kopi Kaki.”
When friends visit from overseas, one of the first things I would do is to introduce them to the Kopitiam (Coffeeshops) in Singapore. It is a part of the Singapore culture that is not to be missed, and as a Singaporean myself, I am still very amused by how we order and customise our coffee and tea here (way before Starbucks)!
Coffee and Tea, also better known as Kopi and Teh, are staples in Singapore. It would have been a daunting experience ordering these drinks at our local coffeeshops for foreigners who don’t understand our lingo, therefore I decided to come up with a little guide to Singaporean coffee and tea.
For me, coffee is seen as a symbol of hospitality and a opportunity of creating conversations and gathering people together. Therefore, I hope to package the Singapore experience of Kopitiam for people to bring back to their country to share, and create a topic of conversation.
For the logo, I decided to go for to the most classic representation of a Kopitiam in Singapore, which is the old black and gold signboard that had its beauty in its simplicity.
For the box sleeve, the illustration reflects the common metal shelfs found in the Kopitiam where the cups/milk tin/etc can be found.
In the package, the top layer consists of the ingredients needed to make a cup of coffee or tea; namely: Condensed milk, evaporated milk, grinded coffee beans and tea leaves. Beneath it, the instructions manual can be found, together with the teaspoon, tea leaves sieve and coffee sock.
Cardboard was chosen as the main material for the packaging to tie in with the “old school” nostalgic feeling that the Kopitiam gives. Also to note that plastic was avoided in the rest of the packaging, and the materials are all recyclable. The clean design was also intended to encourage users to reuse the containers.